Editor-in-Chief

Amit Mittal, PhD
Centre for Research Impact and Outcome
Chitkara University, India
Area of Expertise: Marketing Research, International Marketing, Employability, Studies on Emerging Markets, E-commerce
Email: amit.mittal@chitkara.edu.in

Associate Editor

Sridhar Manohar, PhD
Doctoral Research Center-Chitkara Business School
Chitkara University, India
Area of Expertise: Services Marketing; Innovation and Entrepreneurship, Marketing Management, Consumer Behavior, Retail Management
Email: sridhar.manohar@chitkara.edu.in

Editorial Manager

Ms. Namita Sharma
Doctoral Research Center-Chitkara Business School
Chitkara University, India
Email: namita.1186@chitkara.edu.in

Editorial Advisory Board Member

Arpan Kumar Kar, PhD
Department of Management Studies and School of Artificial Intelligence
Indian Institute of Technology, Delhi, India
Area of Expertise: Data Science and Decision Science, Artificial Intelligence and Machine Learning, Cyber Security and Information Assurance, Digital Transformation using Emerging ICTs, Digital Marketing
Email: arpan.kumar.kar@gmail.com

Balraj Verma, PhD
Chitkara Business School
Chitkara University, India
Area of Expertise: Technology Adoption, Human Computer Interaction, E-commerce, Internet Commerce, Globalization
Email: balraj.verma@chitkara.edu.in

Leepsa Nabaghan Madhabika, PhD
Business Communications Department
Arizona State University, United States of America
Area of Expertise: Mergers and Acquisitions, Takeovers, Finance Management
Email: lmadhabi@asu.edu

Mageswari Dorasamy, PhD
Faculty of Business and Law
Taylor’s University, Malaysia
Area of Expertise: Qualitative Research
Email: magiswary.dorasamy@taylors.edu.my

Mohit Taneja, PhD
School of Humanities and Social Sciences
Thapar Institute of Engineering and Technology, India
Area of Expertise: Entrepreneurial Economics, Development Economics
Email: mohit.taneja@thapar.edu

Murli Raman, PhD
Asia Pacific University of Technology and Innovation, Malaysia
Area of Expertise: Design Thinking, Digital Leadership, and Mindset change
Email: murali@apu.edu.my

Nitin Patwa, PhD
S P Jain Center of Management
S P Jain School of Global Management,UAE
Area of Expertise: Business Statistics, Decision Science and Operation Research, Research Methodology, Business Analytics, Marketing Research, Applied Economics, Empirical Methods in Economics, Asset Management and Investment Banking, Cost and Management Accounting
Email: nitin.patwa@spjain.org

Prashant Mehta, PhD
Symbiosis Centre for Management Studies, India
Area of Expertise: Human Resource Management, Organisational Behaviour
Email: prashant.mehta@scmsnoida.ac.in

Rameshwar Dubey, PhD
Operations Management
Montpellier Business School, France
Area of Expertise: Operations Management, Supply chain, Transport, Logistics, Big Data, Information Systems Management, Co-operation and Alliances, Digital Transformation, Resilience and Transformation – Automotive Manufacturing, Pharmaceutical Industry, Human Health
Email: r.dubey@mbs-education.com

Rishi Manrai, PhD
Amity Business School
Amity University, India
Area of Expertise: Fintech, Technology Adoption, Behavioural Finance
Email: rmanrai@ggn.amity.edu

Sekar Raju, PhD
Ivy College of Business
Iowa State University, United States of America
Area of Expertise: Brand Commitment, Attitude Strength, Food Choices, Memory, Advertising Effects
Email: sraju@iastate.edu

Shanti Venkatesh, PhD
Center for Sales Excellence
Loyola Institute of Business Administration, India
Area of Expertise: Marketing Analytics, Digital Marketing, Destination Branding and Wellness Tourism, Impulse Buying Behaviour
Email: shanthi.venkatesh@liba.edu

Urvashi Tandon, PhD
Chitkara Business School
Chitkara University, India
Area of Expertise: Technology Adoption, E-health, E-commerce, E-learning
Email: urvashi.tandon@chitkara.edu.in

Wasim Ahmed, PhD
Hull University Business School
University of Hull, United Kingdom
Area of Expertise: Marketing Disinformation, Social Media, Social Network Analysis, Analytics
Email: W.Ahmed@hull.ac.uk