A Principal-Agent Explanation for Technology Transfer
Authors
- Beryl Zi-Lin KuoTaipei College of Maritime Technology, New Taipei City, Taiwan
- Chien-Hsin LinDa-Yeh University, Changhua, Taiwan
Keywords
International technology transfer, principal-agent relationship, organizational receptivity, knowledge tacitness
Abstract
Technology licensing and transfer is subject to problems of asymmetric information including moral hazard. This study explores the effects of informal governance, knowledge tacitness, and organizational receptivity on the preference of variable royalty scheme in the context of technology licensing. Drawing on the classic principalagent model, we assume that the variable royalty scheme is a process-based contract where the licensee is the principal and the licensor is the agent. The results show that informal governance facilitating goal alignment is positively associated with the variable royalty scheme (i.e. the process-based contract). Organizational receptivity promotes the legitimacy to imposing routines, evaluating the technology, and forming expectation, and is positively associated with the variable royalty scheme. Knowledge tacitness is negatively associated with the variable royalty payment, which implies less transfer programmability moves payment from variable royalties to a fixed fee. Our arguments are significantly different from classic principal-agent relationship that does not involve the dimension of licensee transfer and monitoring capacity
References
- Armstron, S. and Overton, T. (1977) ‘Estimating Non-Response Bias in Mail Surveys’, Journal of Marketing Research, 14:3, pp. 396-402.
- Arora, A. (1995) ‘Licensing Tacit Knowledge: Intellectual Property Rights and the Market for Know-how’, Economics of Innovation and New Technology, 4:1, pp. 41-59. http://dx.doi.org/10.1080/10438599500000013.
- Arrow, K. J. (1985) ‘The Economics of Agency’, in Pratt, J. & R. Zeckhauser (Eds.), Principals and Agents: The Structure of Business, Boston: Harvard Business School Press, pp.37-51.
- Aulakh, P. S., Cavusgil, S. T., and Sarkar, M. B. (1998) ‘Compensation in International Licensing Agreements,’ Journal of International Business Studies, 29:2, pp. 409-420.
- Bergen, M., Dutta, S., and Walker, O. C. Jr. (1992) ‘Agency Relationships in marketing: a Review of the Implications and Applications of Agency and Related Theories,’ Journal of Marketing, 56, pp. 1-24.
- Bessy, C, Brousseau, E., and Saussier, S. (2008) ‘Payment Schemes in Technology Licensing Agreements: a Transactional Cost Approach. Working paper, Forum, Université Paris X and ATOM, Université Paris 1 (Cited on 12 Jan, 2011). Available from < brousseau.info/pdf/CBEBSSPayLic0801.pdf>.
- Bessy, C. and Brousseau, E. (1998) ‘Technology Licensing Contracts Features and Diversity’, International Review of Law and Economics, 18:4, pp. 451-489. http://dx.doi.org/10.1016/S0144-8188(98)00018-0.
- Bousquet, A., Cremer, H., Ivaldi, M., and Wolkowicz, M. (1998) ‘Risk Sharing in Licensing’, International Journal of Industrial Organization, 16:5, pp. 535–554.
- Cebrián, M. (2009) ‘The Structure of Payments as a Way to Alleviate Contractual Hazards in International Technology Licensing’, Industrial and Corporate Change, 18:6, pp. 1135-1160. http://dx.doi.org/10.1093/icc/dtp016.
- Chin, W. W. (1998) ‘The Partial Least Squares Approach for Structural Equation Modeling’, in Marcoulides, G.A. (Ed.), Modern Methods for Business Research, NJ: Lawrence Erlbaum Associates, pp. 295-336.
- Cho, K. R. (1988) ‘Issues of Compensation in International Technology Licensing’, Management International Review, 28:2, pp. 70-79.
- Cohen, W. M. and Levinthal, D. A. (1990) ‘Absorptive Capability: a New Perspective on Learning and Innovation’, Administrative Science Quarterly, 35:1, pp. 128-152.
- Contractor, F. (1981), International Technology Licensing. D. C. Lexington, MA: Heath and Company.
- Das, T. K. and Teng, B-S. (2001) ‘Trust, Control and Risk in Strategic Alliances: an Integrated Framework’, Organization Studies, 22:2, pp. 251-283.
- Dekker, H. C. (2004) ‘Control of Inter-organizational Relationships: Evidence on Appropriation Concerns and Coordination Requirements’, Accounting, Organizations and Society, 29, pp. 27-49.
- Dyer, J. H. (1997) ‘Effective Interfirm Collaboration: How Firms Minimize Transaction Costs and Maximize Transaction Value’, Strategic Management Journal, 18:7, pp. 535-556.
- Eisenhardt, K. M. (1989) ‘Agency Theory: An Assessment and Review’, Academy of ManageA principal-agent explanationment Review, 14:1, pp. 57-74.
- Fornell, C. and Larcker, D. F. (1981) ‘Evaluating Structural Equation Models with Unobservable Variables and Measurement Error’, Journal of Marketing Research, 18:1, 39-50.
- Gallini, N. T. and Wright, B. D. (1990), ‘Technology Transfer under Asymmetric Information’, Rand Journal of Economics, 21:1, pp. 147-160.
- Gencturk, G. and Aulakh, P. S. (1995) ‘The Use of Process and Output Controls in Foreign Markets’, Journal of International Business Studies, 26:4, pp. 755-786.
- Gibsons, R. (2005) ‘Incentives Between Firms (and Within)’, Management Science, 51:1, pp. 2-17.
- Hamel, G. (1991) ‘Competition for Competence and Inter-partner Learning within International Strategic Alliances’, Strategic Management Journal, 12(Special Issue 1), 83-103. http://dx.doi.org/10.1002/smj.4250120908.
- Heide, J. B. and John, G. (1988) ‘The Role of Dependence Balancing in Safeguarding Transaction- Specific Assets in Conventional Channels’, Journal of Marketing, 52:1, pp. 20-35.
- Helm, R. and Kloyer, M. (2004) ‘Controlling Contractual Exchange Risks in R&D Interfirm Cooperation: an Empirical Study’, Research Policy, 33, pp. 1103-1122.
- Hulland, J. (1999) ‘Use of Partial Least Square (PLS) in Strategic Management Research: a Review of Four Recent Studies’, Strategic Management Journal, 20:2, 195-204. http://dx.doi.org/10.1002/(SICI)1097-0266(199902)20:23.0.CO;2-7.
- Kamien, M .I. and Tauman, Y. (1986) ‘Fees versus Royalties and the Private Value of a Patent’, Quarterly Journal of Economics, 101, pp. 471–491.
- Kim, Y. J. (2009) ‘Choosing between International Technology Licensing Partners: an Empirical Analysis of U.S. Biotechnology Firms’, Journal of Engineering and Technology Management,26:1-2, pp. 57-72.
- Kogut, B. and Zander, U. (1993) ‘Knowledge of the Firm and the Evolutionary Theory of Multinational Cooperation’, Journal of International Business Studies, 24:4, pp. 625-645.
- Larsson, R. Bengtsson, L., Henriksson, K., and Sparks J. (1998)’ The Interorganizational Learning Dilemma: Collective Knowledge Development in Strategic Alliances,’ Organization Science, 9:3, pp. 285-305.
- Nelson, R. and Winter, S. G. (1982), An Evolutionary Theory of Economic Change, Cambridge MA: Harvard University Press.
- Obloj, T. and Zemsky, P. (2015), Value Creation and Value Capture under Moral Hazard: Exploring the Micro-Foundations of Buyer-Supplier Relationships’, Strategic Management Journal, 36:8, pp. 1146–1163. http://dx.doi.org/10.1002/smj.2271.
- Ouchi, W. G. (1979) ‘A Conceptual Framework for the Design of Organizational Control Mechanisms’, Management Science, 25:9, pp. 833-848.
- Podsakoff, P. and Organ, D. (1986) ‘Self-Reports in Organizational Research: Problems and Prospects’, Journal of Management, 12:4, pp. 531-544.
- Poblete, J. and Spulbery, D. (2014) ‘Managing Invention and Innovation: from Delegated R&D to Implementation’, (cited on 20 Aug, 2015). Available from http://www.law.northwestern.edu/research-faculty/searlecenter/workingpapers/documents/Poblete_Spulber_Managing_Innovation_July_2014.pdf.
- Poppo, L. and Zenger, T. (2002) ‘Do Formal Contracts and Relational Governance Function as Substitutes or Complements?’ Strategic Management Journal, 23:8, pp. 707-725. http://dx.doi.org/10.1002/smj.249.
- Provan, K. G. and Skinner, S. J. (1989) ‘Interorganizational Dependence and Control as Predictors of Opportunism in Dealer-Supplier Relations’, Academy of Management Journal, 32:1, pp. 202-212.
- Rogers, E.M. (2002) ‘The Nature of Technology Transfer’, Science Communication, 23:3, pp. 323-341. http://dx.doi.org/10.1177/107554700202300307.
- Sharma, A. (1997) ‘Professional as Agent: Knowledge Asymmetry in Agency Exchange’, Academy of Management Review, 22:3, pp. 758-798.
- Tsai, K-H. and Wang, J-C. (2009) ‘External Technology Sourcing and Innovation Performance in LMT Sectors: An Analysis Based on the Taiwanese Technological Innovation Survey’, Research Policy, 38:3, pp. 518-526.
- Veugelers, R. and Cassiman, B. (1999) ‘Make and Buy in Innovation Strategies: Evidence from Belgian Manufacturing Firms’, Research Policy, 28:1, pp. 63-80.
- Vishwasrao, S. (2007) ‘Royalties vs. Fees: How Do Firms Pay for Foreign Technology,’ International Journal of Industrial Organization, 25:4, pp. 741-759.
- Winter, S. G. (2004) ‘Knowledge and Competence as Strategic Assets’, in Handbook on Knowledge Management 1, Volume 1 of the series International Handbooks on Information Systems, pp. 129-152.
- Beryl Zi-lin Kuo, Assistant Professor, Taipei College of Maritime Technology, Taiwan.Email: berylkuo@mail.tcmt.edu.tw.
- Chien-Hsin Lin, Associate Professor, Da-Yeh University, Taiwan.Email: lin@mail.dyu.edu.tw
How to Cite
Beryl Zi-Lin Kuo, Chien-Hsin Lin. A Principal-Agent Explanation for Technology Transfer.
J.Technol. Manag. Grow. Econ.. 2015, 06, 26-44