A Demographic Study of Buying Spontaneity on E-Shoppers: Preference Kolkata (West Bengal)

Home > 2015, Vol. 6 No. 2 > A Demographic Study of Buying Spontaneity on E-Shoppers: Preference Kolkata (West Bengal)

Published:

Authors

Indrajit GhosalInstitute of Management Study (IMS), Kolkata

DOI Number
https://doi.org/https://doi.org/10.15415/jtmge.2015.62008

Keywords
Online shopping, e-business, buying spontaneity, Demographic factors, demographics of online shoppers in india, west bengal demographics

Abstract

Online shopping or e-shopping has increased extremely in the past few years in India. Kolkata (West Bengal) is not so far behind. Lot of Online portals has been launched in india (like ebay, Amazon, Flipkart, Jabong, Myntra, Snapdeal etc.) and they have given a lot of opportunity and facility to buy products easily. It has improved the lifestyle of people in the country. Consumers tend to be attracted by the offers on the online shopping portals. This has resulted in increased impulsiveness among the buyers online. The study is an attempt to understand the effect of spontaneity among online buyers. For this research, online shoppers from Kolkata City were taken. The study indicated the fact that various factors contributed to the impulsiveness among buyers while they do online or e-shopping. Amongst them, unplanned tendency, online shopping mood and online shopping experience were identified as major factors. Demographic factors like age, gender, income and occupation of shoppers were also analyzed to know its effect on e-shopping spontaneous behaviour.

References

Sharma, A. (2012) ‘E-commerce in India’, Retrieved from: http://dazeinfo.com/2013/01/29/ecommerce-in-india-consumers-interest-went-up-by-128-in-2012-report/.
Rook, D.W. and Fisher, R. J. (1995), ‘Normative influences on impulsive buying behaviour’, Journal of Consumer Research, 22:3, pp. 305-313.
Liu, C & Arnett K.P. (2000), ‘Exploring the factors associated with website success in the context of electronic commerce’, Information & Management, 38 (2000), pp. 23-33. http://articles.timesofindia.indiatimes.com/2013-11-14/internet/44073307_1_internet-and-mobile-association- internet-penetration-rural-India. http://dx.doi.org/10.1016/S0378-7206(00)00049-5.
Ranganathan, C. &Ganapathy, S. (2002), ‘Key dimensions of Business-to-Consumer websites’, Information and Management, 38 (2002), pp. 457-465.
Sun, T. and Wu, G. (2011) ‘Trait predictors of online impulsive buying tendency: a hierarchical approach’, Journal of Marketing Theory and Practice, 19:3, pp. 337–346.
Tinne, W. S. (2010), ‘Impulse purchasing: a literature overview’, ASA University Review, 4:2, pp. 65-73.
Bhattacharjee, S. P., Saha, K. A. and Begum, A. S. (2012) ‘The application of E-commerce in Business Application: Their Problems and Prospects’, International Journal of Computer Applications (0975 – 8887), 49:10, Retrieved from http://www.euroasiapub.org/IJRESS/Sep2013/4.pdf.
Patna, H. C. (2013) ‘Is online shopping booming in India? – an empirical study’, Retrieved fromhttp://www.mbaskool.com/business-articles/marketing/7695-is-online-shopping-booming-in-india-an-empirical-study.html.
Bashir, S., Zeeshan, M., Sabbar, S., Hussain, R. I. and Sarki, I. H. (2013), ‘Impact of Cultural Values and Life Style on Impulse Buying Behavior: A case study of Pakistan’, International Review of Management and Business Research, 2:1, pp. 193-200.

How to Cite

Indrajit Ghosal. A Demographic Study of Buying Spontaneity on E-Shoppers: Preference Kolkata (West Bengal). J.Technol. Manag. Grow. Econ.. 2015, 06, 65-75

A Demographic Study of Buying Spontaneity on E-Shoppers: Preference Kolkata (West Bengal)

Current Issue

Periodicity	Biannually
Issue-1	May
Issue-2	November
ISSN Print	2321-2217
ISSN Online	2321-2225
RNI No.	CHAENG/2013/50088

OA Policy

Publisher's policy of the journal at Sherpa UK for the submitted, accepted, and published articles. Click OAPolicy

Plan-S Compliance

To check compliance, one has to use the Journal Check Tool (JCT). This tool provided by cOAlition S (European funders) for the researchers (fundee) to check the compliance with the journal.

Recommend journal to your library

You can recommend the journal being a researcher or faculty member to your library. We will post a copy of the Journal to your library on your behalf at free of cost.
Click here: Recommend Journal

Preprint Arxiv Submission

The authors are encouraged to submit the author’s copy (preprint) to appropriate preprint archives e.g. https://arxiv.org and/or on https://indiarxiv.org or institutional repositories (e.g., D Space) before paper acceptance by the editor of Journal. After publications of the paper author(s) should mention the citation information, title and abstract along with DOI number of the publication carefully on the required page of the depository(ies).

Contact: Phone: +91-172-2741000, +91-172-4691800

Email : editor.tmg@chitkara.edu.in;

Abstract and Indexing

Information

This work is licensed under a Creative Commons Attribution 4.0 International License.

Articles in Journal of Technology Management for Growing Economies(J.Technol. Manag. Grow. Econ.) by Chitkara University Publications are Open Access articles that are published with licensed under a Creative Commons Attribution- CC-BY 4.0 International License. Based on a work at https://tmg.chitkara.edu.in/. This license permits one to use, remix, tweak and reproduction in any medium, even commercially provided one give credit for the original creation.

View Legal Code of the above-mentioned license, https://creativecommons.org/licenses/by/4.0/legalcode

View Licence Deed here https://creativecommons.org/licenses/by/4.0/