E-NAM – Digital Agricultural Market: Challenges and Opportunities in India

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Published: October 15, 2021

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Authors

Mohit Garg, Shelly Singhal

DOI Number
https://doi.org/10.15415/jtmge.2021.122005

Keywords
E-NAM, Agricultural Marketing, Digitalization and Stakeholders

Abstract

Agriculture is one of the most crucial sectors of the Indian economy. Growth and development of agriculture and allied sectors directly affect the well-being of people at large, rural prosperity, and employment opportunities, and theyit forms an important resource base for many agricultural-based industries. Following independence, agricultural production in India has improved significantly. But there is a deficiency in the agricultural marketing framework in India. The system of agricultural marketing in India has a long path-way between the producer and the ultimate consumer of agricultural produce (Gopal Naik et al. 2002:,Basu 2020). To shorten this path, the government of India broughtings digitalization in agricultural marketing in April 2016 through E-NAM (Electronic- National Agriculture Market) to bring the marketing of agricultural commodities to a digital form. All this requires a great revolution in agricultural extension services for different stakeholders. The current study evaluates the various challenges and opportunities in India through E-NAM for different stakeholders. The current study is descriptive and based on secondary data collected from websites, newspapers and journals.

References

Aggarwal, N., Jain, S., & Narayanan, S. (2017). The long road to transformation of agricultural markets in India: Lessons from Karnataka. Economic and Political Weekly, 52(41), 47-55
Basu, S. (2020). Spot and futures markets–Scope for integration. IIMB Management Review, 32(3), 336-345. https://doi.org/10.1016/j.iimb.2020.10.001
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Krishna, A., & Naik, G. (2020). Addressing the crisis in Indian agriculture through agricultural information delivery. IIMB Management Review, 32(2), 217-229. https://doi.org/10.1016/j.iimb.2020.09.004
Kumar, N., Kumar, A., & Tyagi, S. (2016). E-NAM: Connecting farmers and traders. Rashtriya Krishi. 11(2), 61–62.
Rajib, P. (2015). Indian agricultural commodity derivatives market–In conversation with S Sivakumar, Divisional Chief Executive, Agri Business Division, ITC Ltd. IIMB Management Review, 27(2), 118-128.
Reddy, A. (2018). Electronic national agricultural markets: the way forward. Current Science,115(5).
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How to Cite

Mohit Garg , Shelly Singhal . E-NAM – Digital Agricultural Market: Challenges and Opportunities in India. J.Technol. Manag. Grow. Econ.. 2021, 12, 39–45

E-NAM – Digital Agricultural Market: Challenges and Opportunities in India

Current Issue

Periodicity	Biannually
Issue-1	May
Issue-2	November
ISSN Print	0976-545X
ISSN Online	2456-3226
RNI No.	CHAENG/2013/50088

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