Varun Thakur
Background: Built heritage is central to community identity, yet its conservation depends on local perspectives influenced by social factors such as community ties, cultural values, and economic conditions. While strong social connections and cultural pride support conservation, economic challenges and lack of awareness can hinder it. This review examines how these social influences shape attitudes toward heritage preservation and suggests actions to enhance awareness, value, and understanding of heritage within local communities.
Purpose: This paper examines how the social environment influences local communities’ perceptions of built heritage conservation and their active involvement in preservation efforts.
Method: A literature review was conducted to analyze key social factors such as heritage value, peer influence, awareness, and socio-economic conditions that shape community attitudes toward heritage conservation. The study also explores participatory models and educational strategies as methods to enhance community engagement.
Results: Social factors play a critical role in heritage conservation. Communities that view heritage as culturally valuable are more likely to support preservation. Peer influence and local leadership foster collective action, while low awareness and competing economic priorities reduce engagement. Participatory decision-making and education emerge as effective strategies for improving community involvement in heritage conservation.
Conclusion: Social factors are pivotal to heritage conservation, with communities that recognize the cultural value of heritage more likely to support its preservation. Peer influence and local leadership encourage collective action, while low awareness and economic pressures can diminish engagement. Promoting participatory decision-making and education are key strategies for enhancing community involvement in heritage conservation, ensuring greater long-term preservation and appreciation of cultural assets.