Analytical Study of Automatic Speech Recognition and Linked Profile as a Tool for Effective Advertising

Home > 2023, Vol. 14, No. 2 > Analytical Study of Automatic Speech Recognition and Linked Profile as a Tool for Effective Advertising

Published: October 15, 2023

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DOI Number
https://doi.org/10.15415/jtmge/2023.142002

Keywords
Voice assistants, Voice commerce, Linked profiles, Consumer buying behavior

Abstract

Background: Automatic speech recognition, more commonly known as voice search, and linked profiles have emerged as powerful tools for advertising. Voice search allows users to perform searches using their voice instead of typing, while linked profiles enable users to connect their various online accounts to create a comprehensive profile. These technologies offer new opportunities for advertisers to reach their target audience in a more personalized and effective way.

Purpose: This study sheds light on the potential impact that voice assistants have on consumer brands. It also intends to study the impact of LinkedIn profiles as a key effective advertising tool.

Methods: The data was collected from a sample size of 100 customers. It was analyzed using correlation and regression analysis.

Results: The results of the study reveal that voice-linked search is fast becoming a focal point in marketing because of its swift adoption and disruptive potential in creating buying dynamics.

Conclusions: Correlation analysis helps conclude that there is a moderately positive correlation between age and usage patterns of voice search. The results suggest that effective advertising through voice search and linked profiles requires a deep understanding of the target audience, their interests, and their behavior. Advertisers must also develop creative and engaging ad content that aligns with the user’s intent and preferences. Additionally, they must carefully consider the context in which the ad is presented, as voice-based advertising may feel intrusive if not executed properly.

References

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Das, P. (2022). A prospective venue for Marketing is Social Media Marketing. RESEARCH REVIEW International Journal of Multidisciplinary, 7(10), 07-23. https://doi.org/10.31305/rrijm.2022.v07.i10.002
Katheria, M., & Brahmbhatt, M. (2019). A Critical Review of Voice Based Searches and Its Impact on Digital Marketing. Restaurant Business. https://doi.org/10.26643/rb.v118i11.11849
Lambrecht, P., & Peter, M. K. (2022). The influence of digital assistants on search engine strategies: recommendations for voice search optimization. Marketing and Smart Technologies: Proceedings of ICMarkTech 2021, 2, 665-672. https://doi.org/10.1007/978-981-16-9272-7_55
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Mari, A., Mandelli, A., & Algesheimer, R. (2020). The Evolution of Marketing in the Context of Voice Commerce: A Managerial Perspective. Lecture Notes in Computer Science, 405–425. https://doi.org/10.1007/978-3-030-50341-3_32
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How to Cite

Ruchika Jeswal , Ruchi Jain and Shreya Tripathi. Analytical Study of Automatic Speech Recognition and Linked Profile as a Tool for Effective Advertising. J.Technol. Manag. Grow. Econ.. 2023, 14, 9–16

Analytical Study of Automatic Speech Recognition and Linked Profile as a Tool for Effective Advertising

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Periodicity	Biannually
Issue-1	May
Issue-2	November
ISSN Print	0976-545X
ISSN Online	2456-3226
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