This article is presented in the form of an interview with Dr. Sushil Bhatia conducted by Dr. Vinnie Jauhari. This interview with Dr. Sushil Bhatia, President and CEO of JMD, an organization based in USA provides insights into how new products are developed. The interview also documents challenges faced in new product development. The discussion with Dr. Bhatia also involves discussing the challenges in developing new technologies and difficulties associated with the process of commercialization. The lessons learnt therein would be valuable for both practitioners and academics.
| Periodicity | Biannually |
| Issue-1 | May |
| Issue-2 | November |
| ISSN Print | 0976-545X |
| ISSN Online | 2456-3226 |
| RNI No. | CHAENG/2013/50088 |
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