3d8d135818d1675848a5b6f 20240530062642814 chitu:chitu chitkarauniversitypublications@chitkara.edu.in WEB-FORM Journal of Technology Management for Growing Economies JTMGE 0976545X 24563226 10.15415/jtmge https://tmg.chitkara.edu.in/ 07 31 2020 07 31 2020 11 1 10.15415/jtmge.2020.111 https://tmg.chitkara.edu.in/2020/vol-11-no-01/ Managing in a VUCA World: Possibilities and Pitfalls CHRIST (Deemed to be University), Ghaziabad, Uttar Pradesh-201003, India Deepti Sinha Sachin Sinha CHRIST (Deemed to be University), Ghaziabad, Uttar Pradesh-201003, India The world in which we live is over brimming with chaos and turbulence. Unpredictability has become the order of the day. Everything around us seems to be in a state of continuous flux. We are trapped in the vortex of an unending cyclone of change. The very existence of human kind is in a state of dynamic equilibrium, so to say. We as a species are striving and struggling to survive in a world that can at best be summarily described by a four-letter acronym called VUCA (Volatile, Uncertain, Complex, Ambiguous). The world in general and the corporate world in particular needs to thinks about devising concrete strategies to overcome the challenges offered by these four dominant characteristic waves sweeping the environment. The paper aims to understand the volatility, uncertainty, complexity and ambiguity inherent in the environment in detail, to analyse the challenges offered by them and to finally explore the solutions to overcome these challenges. 07 31 2020 07 31 2020 17 21 10.15415/jtmge.2020.111003 https://tmg.chitkara.edu.in/2020/managing-in-a-vuca-world-possibilities-and-pitfalls/