1.
Mathew M, Joglekar M, Desai P. Measurement of Integration between NPD and Marketing Employees: Case of a Software Product Development Company. J. Technol. Manag. Grow. Econ. [Internet]. 2010Oct.25 [cited 2021Oct.26];1(2):87-103. Available from: https://tmg.chitkara.edu.in/index.php/tmge/article/view/130