Deepti Sinha, and Sachin Sinha. “Branding in the Online Space: The Emerging Frontier of New-Age Marketing”. Journal of Technology Management for Growing Economies 10, no. 1 (April 1, 2019): 19-27. Accessed December 13, 2019. https://tmg.chitkara.edu.in/index.php/tmge/article/view/138.