Manglik, H., K. . Ranjan, R. . Narsalay, and S. . Falk. “Wanted: New Business Models for Profitable Expansion of Mobile Telephony in Rural India”. Journal of Technology Management for Growing Economies, vol. 1, no. 2, Oct. 2010, pp. 49-69, doi:10.15415/jtmge.2010.12012.